The Direct-Booking Kit.
A complete system for converting eligible past guests into direct, repeat ones: capture the relationship, plant the book-direct message, follow up on time, and track what you keep. Editable files — not a course, not advice.
- About half a day to install
- ~30 minutes a month to maintain
- One-time price
- Platform commission at 15%
- −$105
- Direct at 10% off (to the guest)
- −$70
- You keep, per rebooking
- +$35
One direct rebooking on a $600 stay saves roughly $90–100 in commission. Illustrative example — not a guaranteed outcome.
The Core system
Five connected pieces, not a folder of PDFs.
Each piece hands off to the next — capture the guest, plant the book-direct message, give them somewhere to book, follow up, and measure what you kept.
- ≈ 20 min
Capture
Guest-data capture flow
Three legitimate capture moments — check-in registration, the welcome-book QR, and the post-stay message. A one-line marketing-consent checkbox turns data you hold into a list you're allowed to email.
Gets you the guest's email + phone, legitimately
- ≈ 45 min
Plant the message
Welcome book + QR + discount card
The welcome book is the one piece of marketing real estate you own inside the stay — it's where the WiFi lives. It carries exactly one commercial message, plus a print-and-cut repeat-guest discount card that outlives the stay.
Plants “book direct next time” in every stay
- ≈ 15 min
Follow up
Rebooking sequences
Four emails and their WhatsApp twins — thank-you + review, a personal note, the direct offer, and the anniversary — copy, fill the highlighted fields, send on the schedule. Only ever to guests who ticked consent.
Ready-to-send emails + WhatsApp messages that bring guests back
- ≈ 60 min
Somewhere to book
One-page direct-booking site
Not a full website — a single page that proves it's your place, states the direct deal, and gives a way to book. Ready-to-paste copy for Carrd or Google Sites; live in about an hour for $0–19/year. No booking engine required.
Gives the QR somewhere to point — a page where guests can book direct
- ≈ 15 min
Operate & measure
Review → newsletter → rebooking flow
The machine that connects the four parts: a repeatable monthly loop — update the sheet, write one local note, send what the calendar says — that costs about 30 minutes a month and compounds year over year.
Works each checkout toward a review and a future direct booking
Install once
About half a day to install
Then maintain
~30 minutes a month to maintain
After setup, the whole system runs on one calendar slot a month.
Everything you receive
Every file listed — nothing hidden behind checkout.
12 files: PDF guides, fill-in Word templates, and one Excel workbook that keeps score. Pro adds 2 more guides plus multi-property tracker tabs.
- Guest registration formDOCXCore
60-second check-in form with the consent line built in
- Welcome bookDOCXCore
Essentials, local favorites, book-direct page
- Rebooking sequencesDOCXCore
Four emails + WhatsApp twins, ready to fill
- TrackersXLSXCore
Guest Tracker + Year Scorecard, with a live commission total
See every included file
Start here
- Start herePDFCoreThe one idea, and the order to build in
Guides (read & print)
- Guest-data capture strategyPDFCoreWhere and how to capture the guest, legitimately
- Welcome book how-toPDFCoreBuild the book, the card, and the discount math
- Direct-booking site how-toPDFCoreStand up a one-page site in about an hour
- Review → rebooking flowPDFCoreThe 30-minute monthly operating rhythm
- Multi-Property PackPDFProOne system, per-property skins — runs Core across a portfolio
- Seasonal Campaign CalendarPDFProSend when guests book, not when they travel
Fill-in files (Word)
- Guest registration formDOCXCore60-second check-in form with the consent line built in
- Welcome bookDOCXCoreEssentials, local favorites, book-direct page
- Rebooking sequencesDOCXCoreFour emails + WhatsApp twins, ready to fill
- Direct-booking site copyDOCXCoreThe whole page, top to bottom, as fill-in copy
Trackers (Excel)
- TrackersXLSXCoreGuest Tracker + Year Scorecard, with a live commission total
What's actually in the files
Real, editable assets — not strategic advice.
Guides you print, Word templates you fill in, and an Excel workbook that keeps score. Tap any preview; the fill-in fields are masked.
PDF · DOCX · XLSX — open in Google Docs, Sheets, or free Office.
Show all 9 previews
Install once. Run monthly.
About half a day to install. Then 30 minutes a month.
Build the five pieces in order — each one feeds the next. After that, the whole system runs on a single calendar slot a month.
Install once · about half a day to install
Capture
≈ 20 minPlant the message
≈ 45 minFollow up
≈ 15 minSomewhere to book
≈ 60 minOperate & measure
≈ 15 min
Run monthly · 30 minutes a month to maintain
- 10min
Update the guest sheet
New stays → new rows. Consent and commission-paid columns filled.
- 10min
Write one short local note
2–3 sentences, reused for everyone. Never write per-guest.
- 10min
Send what the calendar says
The personal note, the anniversary, or an offer in a booking-window month.
At portfolio scale
OwnerEdge Pro · Portfolio scale
Core installs the system. Pro runs it across a portfolio.
One system, per-property skins. You keep one guest sheet, one monthly rhythm, one set of sequences — only the property-specific details vary. A guest who trusts one property is pre-qualified for another in the same portfolio.
At 5 listings × $40,000 × ~15%
−$30,000/yr
handed to the platforms every year.
Recapture even a tenth
+$3,000
back in your pocket — this pack is how.
- One unified guest sheet across every property
- Property attribution on every stay
- A cross-sell-fit field
- Portfolio-wide commission tracking
- One discount code per property
- Per-property welcome-book variants
- One brand-level direct-booking page with an “Our places” switcher
- One booking-request form with a property selector
- Property-specific QR links
- Per-property scorecards
- A fifth rebooking sequence for cross-selling
- Campaigns staggered by property and location
Commission paid so far
$2,640
Consented contacts
15
Stays logged
24
Cross-sell openings
6
| Property | Name | Phone/WhatsApp | Marketing consent? | Stay dates | Booked via | Stay value | Commission paid | Notes | Last contact | Cross-sell fit? | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Lake Cabin | Anna Weber | anna@… | +49 … | YES (form, 12 Jul 2026) | 10–14 Jul 2026 | Booking.com | $780 | $117 | Came for the lake; asked about winter | Seq. email 2, 18 Aug 2026 | City Flat (weekend) |
| · | · | · | · | · | · | · | · | · | · | · | · |
| · | · | · | · | · | · | · | · | · | · | · | · |
| · | · | · | · | · | · | · | · | · | · | · | · |
Illustrative sample data — not a customer result.
Illustrative example — fictional properties, not a customer. · “Cross-sell fit” is the field Core owners don't have.
OwnerEdge Pro · Seasonal calendar
Send when guests book, not when they travel.
A common reason rebooking emails fail: a July email about summer is eight months late — those stays were booked in winter. The calendar fixes the timing once, for the whole year.
Your booking windows
| Stay season | Guests book | Offer goes out |
|---|---|---|
| Summer (Jun–Aug) | Jan–Mar | Late January |
| Winter holidays (Dec–Jan) | Sep–Oct | Early September |
| Spring breaks (Mar–May) | Dec–Feb | Early January |
| Autumn weekends (Sep–Nov) | Jul–Aug | Mid-July |
- JanuaryEmail 3
Summer offer — “Summer dates open, past guests first.” Your biggest send of the year.
- FebruaryEmail 2
Personal note; reply-thread bookings from January land now — confirm fast.
- MarchEmail 3 (targeted)
Spring-gap fill: short-notice offer to nearby guests only (home-city column).
- AprilEmail 2
Personal note; freshen the welcome book + photos before the season.
- MayEmail 2
Pre-season note: “what's new this year” — warms the summer guests. Not an offer.
- Jun–Aug—
Peak season: capture, don't campaign. Every stay → a sheet row + a card in a hand.
- SeptemberEmails 3 + 4
Winter-holiday offer to all; anniversary emails to last summer's guests begin.
- OctoberEmail 2
Personal note (autumn is photogenic — one good photo does the work).
- NovemberEmail 3 (targeted)
Quiet-season deal for flexible travelers: midweek winter stays, deeper discount.
- DecemberEmail 2 (warm)
No selling. A genuine season's-greetings note, zero links. It's why January gets opened.
One booking window, worked
Summer (Jun–Aug) stays are mostly booked Jan–Mar — so the offer email goes out in Late January, weeks before the booking wave, and past guests get first pick.
- Send when guests book, not when they travel. The offer email lands 4–6 weeks before the booking wave, so returning guests get first pick.
- Limit full-list offers. The kit recommends 2–3 full-list sends a year, not monthly, so guests are less likely to tune them out.
- Stagger campaigns across properties. Spread the sends so no single week has to carry the whole portfolio.
Price bands & seasonal detail
- PeakJul–Aug, holidays
Standard % — Demand is there; the discount just beats the platform's cut
- ShoulderMay–Jun, Sep–Oct
% + free perk — Perks cost nearly nothing and tip the maybe-guests
- QuietNov–Mar ex-holidays
Up to +5–10% midweek — An empty night earns $0; a deep-discount direct guest still beats it
- December sells nothing, so January gets opened: a genuine season's-greetings note with zero links keeps the list warm for the year's biggest send.
- Peak months (Jun–Aug) are for capturing, not campaigning — every stay becomes a sheet row and a card in a hand.
Pricing · Pay once
Choose the tier that matches your operation.
Core
One propertyOne property or a simple host operation.
$29one-time
~30 minutes a month to maintain
- Complete five-part direct-booking system
- Guest capture + consent
- Welcome book & repeat-guest card
- Four rebooking sequences (email + WhatsApp)
- One-property direct-booking site copy
- Guest tracker + annual scorecard
Pro
PortfolioMultiple properties or locations.
Core installs the system. Pro runs it across a portfolio.
$79one-time
60–90 minutes a month
- Everything in Core
- Unified multi-property tracker + attribution
- Cross-sell-fit tracking + fifth sequence
- Per-property codes, welcome books, scorecards
- Brand-level site with property switcher
- Seasonal campaign calendar + price bands
One-time purchase — no subscription, no “most popular” badges, no countdown timers. Refund window if it's not for you: email support@owneredge.org. Plain terms on the refunds page. Payments & delivery by Polar (merchant of record).
Core vs Pro · Pay once
Two tiers. The difference is operational scale.
One property or a simple host operation. vs Multiple properties or locations. Both are one-time purchases — no subscription, no “most popular” theatrics.
Compare One property vs a portfolio | Core $29 Core installs the system. | ProPortfolio $79 Pro runs it across a portfolio. |
|---|---|---|
| Foundation | ||
| Complete five-part direct-booking system | Included | Included |
| Guest-data capture flow + consent | Included | Included |
| Welcome book + repeat-guest discount card | Included | Included |
| Rebooking email + WhatsApp sequences | 4 sequences | 5 sequences |
| One-page direct-booking site copy | One property | Portfolio + switcher |
| Guest tracker + annual scorecard | Included | Included |
| Portfolio | ||
| Unified multi-property guest tracker | Not included | Included |
| Property attribution on every stay | Not included | Included |
| Cross-sell-fit tracking | Not included | Included |
| Per-property discount codes | Not included | Included |
| “Our places” property switcher | Not included | Included |
| Fifth cross-sell sequence | Not included | Included |
| Per-property scorecards | Not included | Included |
| Timing | ||
| Booking-window guidance | Standard | Full seasonal calendar |
| Booking-window analysis from history | Not included | Included |
| Seasonal price bands (peak/shoulder/quiet) | Not included | Included |
| Staggered portfolio campaigns | Not included | Included |
| Effort | ||
| Monthly operating time | ~30 min | ~60–90 min |
Start with Core. Upgrade to Pro only when a second property makes it pay.
Platform-safety boundaries
Responsible by design.
Built to keep your accounts safe — it works after checkout, never asking you to break a platform's terms.
The one rule
On consent & privacy
About OwnerEdge
Built for independent operators.
OwnerEdge builds practical financial tools and operating systems for independent property owners. Everything is designed around transparent formulas, editable files, and workflows you can inspect before you buy. Products are sold as a one-time purchase, with Polar as merchant of record.
OwnerEdge
OwnerEdge is operated by Zorby&Co d.o.o. in Sarajevo, Bosnia and Herzegovina.
Questions before buying? support@owneredge.org
FAQ
Everything buyers ask
What exactly do I receive?
Is this a course or a subscription?
Is this safe to use with Airbnb or Booking.com?
Who is Core for?
Who is Pro for?
Do I need a booking engine or paid email software?
Does OwnerEdge guarantee direct bookings?
What happens after payment?
What is the refund policy?
How do I get support?
Install it once
Own the guest relationship. Keep more of every booking.
Start with Core for one property, or Pro for a portfolio.
One-time purchase — no subscription.